Microsoft at the 2024 NAB Show: Reimagining media with data and AI

NAB Show stands as a transformative crossroads, where the past, present, and future of media converge. Since its inception in 1923, the National Association of Broadcasters’ flagship event has been a cornerstone of the industry, uniquely blending content and technology. 

Today, we are witnessing an extraordinary evolution, where AI is revolutionizing every aspect of content creation, distribution, viewer engagement, and monetization. The show serves as a powerful stage to witness firsthand the profound impact of AI on the industry. At Microsoft, we are bringing these elements to life across our platform and ecosystem. Attendees will see that we have moved beyond hype and are deploying this technology at scale powered by data and the Microsoft Cloud read more…

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